| Abstract: | This paper investigates the product life‐cycle of temporary cultural exhibitions. Using data drawn from 27 exhibitions that took place in Italy in the period 2000–01, we identify two different life‐cycles patterns. For the group of short life exhibitions, except in a few cases of a positive ‘première effect,’ the number of admissions is roughly constant over time and the cycle is linear. For the group of long life exhibitions, the mean number of admissions is subject to a decrease over time and a non‐linear life‐cycle emerges. |
