Extrapolating experimental-auction results using a stated choice survey

During the last decade, experimental auctions and stated choice(SC) surveys have been widely used to study food demand. Thesemethods have complementary strengths and weaknesses. Experimentalauctions are limited by the availability of products and theuse of locally recruited participants, whereas SC surveys lackreal economic incentives. We use an SC survey to extrapolatethe results of an experimental auction to hypothetical productswith non-existing attribute combinations and to a representativesample of Norwegian consumers. The method is illustrated usingNorwegian consumers' preferences for country-of-origin and hormonestatus for beef.