| 品牌资产价值评估模型评析及改进设计 |
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| 引用本文： | 刘元兵,刘春晖.品牌资产价值评估模型评析及改进设计[J].企业活力,2010(8):28-31. |
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| 作者姓名： | 刘元兵 刘春晖 |
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| 作者单位： | 湖南文理学院,常德,415000 |
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| 摘 要： | 品牌资产的评估必须综合考虑财务价值要素和品牌关系要素、品牌关系的评估又必须考虑消费者的差异。在综合考虑财务和关系两种品牌资产评估视角的基础上才能对品牌资产进行准确的评估。
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| 关 键 词： | 品牌资产 品牌关系 财务价值 |
Comments on Brand Equity Valuation Model and the Improve Design |
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| Liu Yuan-bing,Liu Chun-hui.Comments on Brand Equity Valuation Model and the Improve Design[J].Enterprise Vitality,2010(8):28-31. |
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| Authors: | Liu Yuan-bing Liu Chun-hui |
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| Institution: | ( Hunan University of Arts and Science, Changde 415000, China) |
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| Abstract: | Measurement of brand equity must consider relationship and financial value. Brand relationship should consider the differences of consumer. Brand equity valuation model must consider two factors of brand relation and the financial value. |
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| Keywords: | brand equity the relationship of brand financial value |
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