| 肇庆旅游市场的演变特征与开拓策略 |
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| 引用本文： | 肖光明,郭栩东.肇庆旅游市场的演变特征与开拓策略[J].桂林旅游高等专科学校学报,2007,18(3):345-348. |
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| 作者姓名： | 肖光明 郭栩东 |
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| 作者单位： | 肇庆学院,财经系,广东,肇庆,526061 |
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| 基金项目： | 广东省教育厅“千百十”工程基金资助 |
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| 摘 要： | 通过查阅统计资料、对比分析2006年与1999年两次市场问卷结果及游客访谈等方法,对广东传统旅游城市肇庆市旅游市场的宏观演变特征(历年时间与空间结构变化)和微观演变特征(旅游者行为特征的变化趋势)进行了归纳分析,并由此提出肇庆旅游市场的基本定位和现阶段的开拓策略。
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| 关 键 词： | 旅游市场的演变 对比分析 市场开拓策略 肇庆市 |
| 文章编号： | 1008-6080（2007）03-0345-04 |
| 修稿时间： | 2006-11-07 |
The Varied Characteristics and the Expand Strategies of Tourism Market in Zhaoqing |
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| XIAO Guang-ming,GUO Xu-dong.The Varied Characteristics and the Expand Strategies of Tourism Market in Zhaoqing[J].Journal of Guilin Institute of Tourism,2007,18(3):345-348. |
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| Authors: | XIAO Guang-ming GUO Xu-dong |
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| Institution: | Department of Finance and economics, Zhaoqing college,Zhaoqing 526061 ,China |
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| Abstract: | Through checking the statistical data and contrasting the two market questionnaire results of 2006 and 1999,including some visitor's interview,the paper induces and analyses the tourism market of Zhaoqing,the traditional tourism city in Guangdong,including its varied characteristic in macro(the time variety and the space structure variety) and in micro(the tourism's behavior characteristic).Based on the sum-up,the paper puts forward the basic market position and the strategies of exploring market in Zhaoqing's tourism at present. |
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| Keywords: | the variety of tourism market the contrast analysis the strategies of exploring market the city of Zhaoqing |
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