发展传播学视野中的媒介理论变迁

发展传播理论是20世纪下半叶以来围绕传播与社会发展问题兴起的理论范式。由于全球大众传播领域的迅猛发展以及全球政治经济结构的变化,发展传播理论经历了自身理论范式的转换,并面对全球化的新发展视野。重新审视20世纪50年代以来发展传播学视野中大众媒介的角色与功能,在构建和谐社会、全面建设小康社会的国内环境以及全球化的语境中具有重要意义。

Media Theories in the View of Development Communication

The development communication theory arose in the latter half of the 20th century focusing on communication and social development. With the dramatic growth of mass communication and the change of the global political and economic structures, development communication theory has witnessed transformation in its theoretical norm. It is crucial to survey afresh the roles of mass media both in the domestic environment and in the global context.