体验经济视角下的海洋科技旅游与产品创新设计

海洋科技旅游是我国新兴的旅游产业,在当前体验经济的时代背景呈现出不同的特性。如何开发海洋科技旅游,进行产品创新设计,本文以体验经济理论为指导,提出了产品体验化设计的原则,并从主题提炼、故事编写、场景设计和体验气氛营造、活动策划和体验过程设计四个方面阐述了海洋科技旅游产品创新设计的方法。

Science and Technology Marine Tourism and Innovative Designing of Products in Experiencing Economy

Science and technology marine tourism is the new tourism industry in China, which takes on different characteristics under the present background of experiencing economy. When it comes to how to develop the science and technology marine tourism and design innovative products, the paper puts forward the principles of designing experiencing products with the theory of experiencing economy as guidance and explains the ways of innovative designing of products in the science and technology marine tourism from four respects, summing up themes, making up stories, scene designing and creating the experiencing atmosphere,activity planning and designing the process of experiencing.