| Abstract: | Traditionally, health message producers have relied on their own creative communication skills to reach and affect the public with health information. The Health Message Testing Service provides additional input regarding target audience response to health messages. Paired with creative PSA production, these data can more reliaby ensure audience receptivity and response. By testing messages in a pre-finished form, the producer can identify and correct potential weaknesses while corrections are still timeand-budget affordable. National Cancer Institute Porter, Novelli & Associates |
