| 体验经济视角中的旅行社产品创新研究 |
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| 引用本文： | 谢雨萍.体验经济视角中的旅行社产品创新研究[J].特区经济,2008(4):175-176. |
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| 作者姓名： | 谢雨萍 |
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| 作者单位： | 中南林业科技大学,湖南长沙412001;桂林旅游高等专科学校,广西桂林,541006 |
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| 摘 要： | 本文从体验经济的视角出发,分析体验经济时代产品创新对于旅行社发展的必要性入手,并对旅行社产品创新策略进行了探讨。
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| 关 键 词： | 体验经济 旅行社产品 创新 |
Travel agency product innovation research in experiencing economy angle |
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| Xie Yu Ping.Travel agency product innovation research in experiencing economy angle[J].Special Zone Economy,2008(4):175-176. |
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| Authors: | Xie Yu Ping |
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| Institution: | Xie Yu Ping |
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| Abstract: | Tourism is a big stage of experience economy.The article analyzes the necessity of the innovation of travel agency's products from the perspectives of the experience economy,and travel agents product innovation strategy was discussed. |
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| Keywords: | Experience economy Travel agency's products Innovation |
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