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Effects of innovation types on firm performance
Authors:Gurhan Gunday  Kemal Kilic
Affiliation:a Sabanci University, Faculty of Engineering and Natural Sciences, 34956 Orhanli-Tuzla, Istanbul, Turkey
b Gebze Institute of Technology, Department of Management, No:101 41400 Cayirova Gebze-Kocaeli, Turkey
Abstract:Innovation is broadly seen as an essential component of competitiveness, embedded in the organizational structures, processes, products and services within a firm. The objective of this paper is to explore the effects of the organizational, process, product and marketing innovations on the different aspects of firm performance, including innovative, production, market and financial performances, based on an empirical study covering 184 manufacturing firms in Turkey. A theoretical framework is empirically tested identifying the relationships amid innovations and firm performance through an integrated innovation-performance analysis. The results reveal the positive effects of innovations on firm performance in manufacturing industries.
Keywords:Innovation types   Innovativeness   Firm performance   Structural equation modeling   Empirical study
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