| 江苏河蟹消费特征研究 |
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| 引用本文： | 刘爱军,杜林华,金黎明. 江苏河蟹消费特征研究[J]. 中国渔业经济, 2014, 32(6): 104-108 |
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| 作者姓名： | 刘爱军 杜林华 金黎明 |
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| 作者单位： | 1. 南京农业大学,江苏南京,210095
2. 南京工业职业技术学院,江苏南京,210046 |
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| 基金项目： | 国家自然科学基金:生鲜农产品消费者食品安全信心研究(71273137)项目阶段性成果 |
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| 摘 要： | 江苏河蟹产业不论是在产业竞争力还是在产业规模上，都处于全国领先水平。论文通过问卷调查相关消费者，分析了消费需求情况，进而得出江苏省河蟹总体消费特征，最后从发展保鲜技术、规范交易市场、采用适宜的包装、加强河蟹品牌与生产地的联接、生产产品注重差异性五个方面提出了发展江苏河蟹产业的建议。
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| 关 键 词： | 江苏 河蟹 消费 消费者行为 |
Study on consumer behavior towards river crab in Jiangsu province |
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| LIU Ai-jun,DU Lin-hua,JIN Li-ming. Study on consumer behavior towards river crab in Jiangsu province[J]. Chinese Fisheries Economics, 2014, 32(6): 104-108 |
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| Authors: | LIU Ai-jun DU Lin-hua JIN Li-ming |
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| Affiliation: | LIU Ai-jun, DU Lin-hua, JIN Li-ming (1College of Economics and management, Nanjing Agricultural University, Jiangsu Nanjing 210095, China;2 Nanjing Institute of Industry Technology, Jiangsu Nanjing 210046, China) |
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| Abstract: | The crab industry of Jiangsu is a national leader level, whatever from its competitiveness or the scale of Crab industry. Based on a survey which invested the relevant customers by questionnaire, the paper analyzed situation of demand for consumption, then got the characteristic for demand of Jiangsu province. At last strategies to promote crab industry were suggested from developing preservation technology, keeping the market in order, adopting suitable package, keeping closer connection between crab＇s brand and origin and paying more attention to the difference of the product. |
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| Keywords: | Jiangsu river crab consumption consumer behavior |
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