试探广告在市场营销课程教学中的运用

基于在《市场营销》课程教学过程中,运用企业广告进行案例教学,收到的良好教学效果,笔者认为,在市场营销课程中运用合适的广告作为教学案例,能充分发挥资源优势,激发学生学习兴趣,利于对知识点的把握,提高课堂教学效果,也有助于提高学生分析问题和解决问题的能力,在培养学生创造性思维方面具有不可替代的优势。

Application of Advertising in Marketing Course Teaching

Based on in the Marketing teaching process,to use case teaching received good teaching effect,the author thinks that,in the market marketing course using appropriate advertising as a case,can make full use of teaching resources advantage,stimulates the students＇ study interest,to grasp the knowledge,to improve the effect of classroom teaching,also can help students improve the ability to analyze and solve problems,in cultivating students＇ creative thinking plays an irreplaceable advantage.