Institution: | 1.Department of Marketing, University of Birmingham, 116 Edgbaston Park Rd, Birmingham, B15 2TY, UK ;2.Service Research Center, Karlstad Business School, Karlstad University, Universitetsgatan 2, 65188, Karlstad, Sweden ;3.Schulich School of Business, Kraft Foods Canada Chair in Marketing, York University, 4700 Keele Street, Toronto, ON, M3J 1P3, Canada ;4.XLRI, Jamshedpur, India ; |