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The Effect of Consumer Perceptions of the Ethics of Retailers on Purchase Behavior and Word-of-Mouth: The Moderating Role of Ethical Beliefs |
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| Authors: | Cheung Millissa F Y To W M |
| Institution: | 1.Department of Business Administration, Hong Kong Shue Yan University, Hong Kong SAR, China ;2.School of Business, Macao Polytechnic Institute, Macao SAR, China ; |
| Abstract: | Journal of Business Ethics - This paper explores how consumers perceive retailer ethics. Based on a review of the marketing and consumer research literature, we conceptualize consumer perceptions... |
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