Determinants of Electronic Word-of-Mouth on Social Networking Sites About Negative News on CSR |
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| Authors: | Mar García-de los Salmones Maria del Herrero Angel Martínez Patricia |
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| Affiliation: | 1.Business Administration Department, University of Cantabria, Cantabria, Spain
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| Abstract: | Journal of Business Ethics - Social network sites are a new communication channel to convey CSR information. They are interactive channels that let users participate, spread content and generate... |
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