| 中小型连锁超市优化品类管理的途径研究 |
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| 引用本文： | 童国良. 中小型连锁超市优化品类管理的途径研究[J]. 价值工程, 2014, 0(35): 159-160 |
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| 作者姓名： | 童国良 |
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| 作者单位： | 浙江商业职业技术学院,杭州,310053 |
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| 摘 要： | 本文主要针对当前中小型连锁超市品类管理中存在的问题进行分析和研究,并提出了合理化对策。
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| 关 键 词： | 品类管理 品牌优化 卖场优化 |
On the Way of Optimizing the Category Management in the Small and Medium-sized Supermarket Chains |
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| TONG Guo-liang. On the Way of Optimizing the Category Management in the Small and Medium-sized Supermarket Chains[J]. Value Engineering, 2014, 0(35): 159-160 |
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| Authors: | TONG Guo-liang |
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| Affiliation: | TONG Guo-liang;Zhejiang Business College; |
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| Abstract: | This paper analyzes and researches the problems of the category management in the small and medium-sized supermarket chains and puts forward the reasonable measures. |
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| Keywords: | category management trademark optimization store optimization |
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