客户生命周期视角下的客户关系管理策略探讨

虽然很多企业已经开始重视客户关系管理的研究与应用,但他们往往限于静态的考虑,文章从客户生命周期的角度出发,动态地针对客户各个阶段的特征采取合适的策略。

Discussion on customer management strategy based on customer life cycle

Although many enterprises have begun to pay attention to the research and application of customer relations management,but they often limited to static consideration.From the angle of customer lifecycle,this article takes appropriate strategy dynamically according to the characteristics of each stage for customers