| 浅析商业企业文化的构建 |
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| 引用本文： | 刘刚. 浅析商业企业文化的构建[J]. 企业技术开发, 2011, 0(17) |
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| 作者姓名： | 刘刚 |
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| 作者单位： | 贵州财经学院MBA学院; |
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| 摘 要： | 企业文化对于企业的发展是非常重要的,就目前现状来看,我国商业企业文化构建还存在一些问题,并通过相关措施加以改进。文章在分析商业企业文化构建相关问题的基础上,综合性的提出相关策略。
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| 关 键 词： | 商业企业 文化 顾客 |
Analysis on the building of merchandising business culture |
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| LIU Gang. Analysis on the building of merchandising business culture[J]. Technological Development of Enterprise, 2011, 0(17) |
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| Authors: | LIU Gang |
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| Affiliation: | LIU Gang(MBA college,Guizhou University of Finance and Economics,Guiyang,Guizhou 550004,China) |
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| Abstract: | The corporate culture is very important for the development of enterprises,nowadays,there are some problems in the construction of China's merchandising business culture,and we need found these issues,and to improve it through some measures.On the basic of analyzing merchandising business culture built,this article proposes a comprehensive strategy. |
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| Keywords: | merchandising business culture customers |
| 本文献已被 CNKI 等数据库收录！ |
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