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Do market prices reveal the decision models of sophisticated investors?: Evidence from the laboratory
Authors:Eugene G Chewning  Jr  Maribeth Coller  Brad Tuttle
Institution:School of Accounting, Darla Moore School of Business, University of South Carolina, Columbia, SC 29208, USA
Abstract:If security prices are fully revealing, then all public information should be reflected in prices, and unsophisticated traders may be able to learn how various types of information affect security valuation by observing prices. A series of laboratory asset markets was conducted to examine whether unsophisticated traders are able to learn to evaluate publicly released information by trading with and observing trades made by a sophisticated trader who knows the valuation implications of the information. We find that unsophisticated traders who participate in an asset market with a sophisticated trader show significant improvement in their ability to use public information on a subsequent price estimation task. Conversely, a control group consisting only of unsophisticated traders shows no improvement. We conclude that market prices convey the sophisticated trader’s private information in a manner that permits unsophisticated investors to learn the stock price implications of a public information release.
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