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Using the Gioia Methodology in international business and entrepreneurship research
Institution:1. University of Pavia, Italy;2. Penn State University, USA;1. School Business, Torrens University Australia, 196 Flinders Street, Melbourne, VIC, 3000, Australia;2. Department of Management, Deakin Business School, Deakin University, 221 Burwood Highway, VIC, 3125, Australia;1. Faculty of Business and Law, Newcastle Business School, Northumbria University, Newcastle NE1 8ST, United Kingdom;2. Department of International Business and Centre for International Business at the University of Leeds (CIBUL), Leeds University Business School, University of Leeds, Leeds LS2 9JT, United Kingdom;3. Carnegie Mellon University in Qatar, Education City, PO Box 24866, Doha, Qatar;4. Department of Marketing, Branding and Tourism, Middlesex University, Middlesex University Business School, The Burroughs, Hendon, London NW4 4BT, United Kingdom;5. Kwame Nkrumah University of Science and Technology (KNUST), KNUST Business School, Ghana;6. Department of Economics, Middlesex University, Middlesex University Business School, London NW4 4BT, United Kingdom;1. Institute of International Business, National Cheng Kung University, No. 1 University Road, Tainan City 701, Taiwan;2. Department of Accounting, College of Commerce National Chengchi University, Taiwan;3. Department of Management, The Chinese University of Hong Kong, Shatin, Hong Kong Special Administrative Region;1. School of Management, Politecnico Milano, Milan, Italy;2. Department of Business Administration, The Williams School of Commerce, Economics and Politics, Washington and Lee University, Lexington, VA, USA;1. School of Economics, Ocean University of China, Shandong, China;2. Institute of Marine Development of Ocean University of China, Shandong, China;3. China Business Working Capital Management Research Center, China;4. University of Groningen, Groningen, the Netherlands;5. CESifo, Munich, Germany
Abstract:Building theory is necessary to advance international business (IB) and international entrepreneurship (IE) research. Grounded theory approaches have been shown to be appropriate for building theory in many different fields, including IB and IE. The Gioia Methodology is a qualitative approach to developing a grounded theory that can meet standards of rigor associated with trustworthy research demanded by top journals. In this paper we provide a brief introduction to this methodology by outlining its fundamental philosophical and methodological underpinnings, especially concerning its three main procedural pillars: a) developing a data structure; b) developing a grounded model based on that data structure; and c) presenting findings in a convincing narrative. We present examples of selected papers that have employed the Gioia Methodology in IB and IE settings.
Keywords:Gioia Methodology  Grounded approach  Qualitative research  Theory development
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