Causal attributions of product failure: An exploratory investigation |
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| Authors: | Alian J P Jolibert PhD Robert A Peterson PhD |
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| Institution: | (1) Universite des Sciences Sociales de Grenoble, Grenoble, France;(2) University of Texas at Austin, Austin, Texas, USA |
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| Abstract: | The primary purpose of this exploratory study was to investigate whether consumers make different product failure attributions
for different products. The study was conducted within the general framework of of attribution theory. Using four common household
products, three classes of potential causes of product failure were examined for a sample of 211 adult consumers within the
context of a mail survey. |
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