市场风险的界定与管理

企业运营中真正的风险是市场风险,市场风险具有客观性、差异性、关联性、双重性、可知性和可控性。市场风险存在的原因是多方面的,强化市场风险观念,对企业改革组织制度,增强活力,提高管理水平,具有积极的促进作用。面对市场风险,企业必须要有正确的经营管理思维模式和行动选择,做到认识与实践、主观和客观的统一,充分体现管理的科学性和艺术性。

Definition of Market Crisis and Its Management

Actual crisis in enterprise operation is market crisis,which has the characteristics of objectivity,duality,knowability and controllability.Various factors contribute to its existence.Faced with the problem,an enterprise needs to strengthen the sense of market crisis,reform organization system,have an appropriate management model,and manage itself scientifically.