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When Shopbots Meet Emails: Implications for Price Competition on the Internet |
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| Authors: | Chen Yuxin Sudhir K |
| Institution: | (1) Stern School of Business, New York University, 44 W, Fourth St, MEC 9-78, New York, NY 10012-1126, USA;(2) Yale School of Management, 135, Prospect St, PO Box, 208200, New Haven, CT 06520-8200, USA |
| Abstract: | Quantitative Marketing and Economics - The Internet has dramatically reduced search costs for customers by using such technologies as shopbots. Email based targeting is relatively inexpensive; the... |
| Keywords: | Internet price competition targeting search costs direct marketing |
| 本文献已被 SpringerLink 等数据库收录！ | |