金融业交叉销售中的关系网络价值

金融业交叉销售在发达国家,特别是在跨国银行集团,已得到了充分的使用,但国内金融企业运用的还远远不够。通过对金融企业价值、客户价值以及由此衍生的关系网络价值的分析,金融企业要使交叉销售为企业带来盈利,必须运用系统观点,解决好交叉销售的系统问题。金融业交叉销售对提升金融企业关系网络价值具有重要意义。

The Value of Relation Network in Cross - selling of Financial Services

In the developed countries, the financial sectors, especially the multinational banks, have adopted the cross - selling. But in China such cross - selling is not enough. After analyzing the value of financial sector, customer and relationship network derived from the former two things, this paper discusses the significance of cross - selling in enhaning the value of relationship network.