Sustainable Design: Beyond the Innovation‐Driven Business Model |
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| Authors: | Hartmut Esslinger |
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| Affiliation: | University of Applied Arts, ID2 Institute of Design, Oskar Kokoschka Platz 2, A‐1010 Wien, Austria |
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| Abstract: | This essay discusses an evolving business model, the sustainability‐driven business model, that designers are especially well suited to implement and promote. Designers have a responsibility to connect and coordinate human needs and dreams with new opportunities and inspirations from science, technology, and business in order for products and their usage to be culturally relevant, economically productive, politically beneficial, and ecologically sustainable. |
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