| 关于消费者行为学教学校内实践的思考 |
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| 引用本文： | 余雷.关于消费者行为学教学校内实践的思考[J].安徽工业大学学报(社会科学版),2010,27(3):132-133. |
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| 作者姓名： | 余雷 |
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| 作者单位： | 巢湖学院,管理系,安徽,巢湖,238000 |
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| 摘 要： | 消费者行为学是一门实践性和应用性很强的学科,仅仅依赖课堂理论讲授难以培养学生的动手能力,现有的"案例教学"和"情景模拟"也不能真实地再现消费者的行为。基于校园环境设计的"大学生消费行为调查"和"校内销售观察"两种实践方式可以达到锻炼学生实践能力的目的。
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| 关 键 词： | 消费者行为学 校内实践 消费行为调查 销售观察 |
Ponderations on the School Teaching Practice of Consumer Behavior |
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| Authors: | YU Lei |
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| Institution: | YU Lei(Department of Management,Chaohu University,Chaohu 238000,Anhui,China) |
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| Abstract: | Consumer behavior is a highly practical and applied subject,and the sole reliance on theoretical classroom instruction can not develop students' hands-on capabilities.The existing case teaching and scenario simulation can not be a true reproduction of the consumer behavior.Based on campus design consumer behavior of college students and school marketing observation,students' practical ability can be trained. |
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| Keywords: | consumer behavior school practice consumer behavior research sales observation |
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