Performance feedback on sales growth goal and OFDI location choices for firms in emerging economies |
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| Institution: | 1. The Advanced Institute of Business, Tongji University, Shanghai, China;2. Business School, Sichuan Normal University, Chengdu, China;3. Discipline of International Business, The University of Sydney Business School, Sydney, Australia;1. School of Management and Governance, UNSW Business School, University of New South Wales, Australia;2. School of Marketing and International Business, Victoria University of Wellington, 23 Lambton Quay, Pipitea Campus, PO Box 600, Wellington 6140, New Zealand;3. Department of Strategy and Policy, National University of Singapore Business School, 15 Kent Ridge Drive ,119245, Singapore;1. School of Management, Zhejiang University of Technology, 288 Liuhe Road, Xihu District, Hangzhou, Zhejiang 310023, China;2. School of Management, University of San Francisco, 2130 Fulton Street, San Francisco, CA, USA 94117 |
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| Abstract: | This study explores the influence of performance feedback relative to sales growth on emerging economy firms’ (EEFs) outward foreign direct investment (OFDI) in developed and developing economies. It takes a global value chain perspective to examine whether performance feedback motivates EEFs’ location choice for OFDI. Using listed Chinese firms’ data, we find negative performance feedback relative to sales growth motivates EEFs to increase OFDI in developing economies but reduce it in developed economies. However, positive feedback relative to sales growth reduces it in both developed and developing economies. We contribute to OFDI location choice literature by including a behavioral perspective. |
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