| 零售企业的服装自有品牌的实施策略剖析 |
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| 引用本文： | 马金燕,亓美霞.零售企业的服装自有品牌的实施策略剖析[J].山东纺织经济,2010(4):41-42,58. |
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| 作者姓名： | 马金燕 亓美霞 |
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| 作者单位： | 青岛大学,山东青岛,266071 |
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| 摘 要： | 文章通过对零售企业自有品牌服装的分析,阐述了零售业自有品牌实施条件和营销策略,探讨了自有品牌服装在我国的发展前景。
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| 关 键 词： | 服装 零售企业 自有品牌 实施策略 |
The Tactics Analysis of Garments Retail Enterprises' Brand |
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| Ma Jinyan Q i Meixia Qi.The Tactics Analysis of Garments Retail Enterprises' Brand[J].Economy of Shangdong Textile,2010(4):41-42,58. |
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| Authors: | Ma Jinyan Q i Meixia Qi |
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| Institution: | Ma Jinyan Q i Meixia (Qingdao University, Qingdao 266071, China) |
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| Abstract: | Through the analysis of the garments retail enterprises＇ brand, the characteristics of the garments retail enterprises and the development prospects in garments industry of China were expanded. |
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| Keywords: | ＇ garments retail enterprises self brand operative strategy |
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