Dinge, die meine Eltern nicht sehen sollten

Every successful communication process requires a certain degree of self-disclosure. However, both in real life and on social network sites like Facebook, self-disclosure does not imply a total sacrifice of privacy. People rather tend to disclose one part of the self while keeping another one protected. In doing so, it is less important where the protective line is drawn, but that a line is drawn at all. This basic principle of conditional self-disclosure can be applied in diverse strategies. An online survey among German Facebook users (n = 684) examined this assumption. Items for a scale of subjective privacy regulation were derived from Burgoon’s four dimensions of privacy. Based on user’s varying emphasis on these privacy dimensions, seven different types of privacy management could be distinguished. Among these, six different strategies of conditional self-disclosure were observed (?chatty“, ?blogging“, ?networking“, ?sorting“, ?passive“, and ?inexperienced“). Only ?careless“ users did not follow our expectations, attaching none of the measured protective conditions to their self-disclosure.