| 物流客户关系管理(LCRM)分析及其实施策略 |
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| 引用本文： | 罗家仁,李仲良. 物流客户关系管理(LCRM)分析及其实施策略[J]. 物流技术, 2010, 29(7): 4-7 |
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| 作者姓名： | 罗家仁 李仲良 |
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| 作者单位： | [1]天津大学,天津300072 [2]广西第一工业学校,广西南宁530023 |
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| 摘 要： | 分析了当前物流企业在客户关系管理中存在的问题，探讨了物流客户关系管理（LCRM）的内涵及内容，进而提出了物流企业导入LCRM的实施策略。
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| 关 键 词： | 物流企业 物流客户关系管理（LcRM） 实施策略 |
Logistics Customer Relationship Management Analysis and Its Implementation Strategy |
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| LUO Jia-ren,LI Zhong-liang. Logistics Customer Relationship Management Analysis and Its Implementation Strategy[J]. Logistics Technology, 2010, 29(7): 4-7 |
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| Authors: | LUO Jia-ren LI Zhong-liang |
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| Affiliation: | LUO Jia-ren1,LI Zhong-liang2(1.Tianjin University,Tianjin 300072,2.Guangxi Diyi School of Industry,Nanning 530023,China) |
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| Abstract: | The paper analyzes the problems existing in the current customer relationship management of logistics enterprises,probes into the connotation and specific contents of logistics customer relationship management(LCRM) and proposes the strategy for its implementation by the enterprises. |
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| Keywords: | logistics enterprise logistics customer relationship management implementation strategy |
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