The Effects of a Negative Travel Experience on Tourists' Decisional Behavior

This study examines the influence of a negative experience at a destination on tourists by identifying its effects on individuals' judgment. Empirical evidence of the tangible effects of a single travel experience on individuals' decision‐making is lacking. Prospect theory and negativity bias theory are introduced for theoretical support. The ratings of generally important criteria for destination selection and the evaluation of the destination on those criteria were collected before and after visitation. A mean comparison showed that the effects of a single travel experience are tangible and affect tourists' future decisional behavior intentions by contributing to shaping the individuals' destination selection criteria. Copyright © 2015 John Wiley & Sons, Ltd.