Improving the Strategy-Innovation Link |
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| Authors: | Vasudevan Ramanujam Gerhard O Mensch |
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| Institution: | Assistant Professor of Management Policy at the Weatherhead School of Management, Case Western Reserve University USA;Professor of Management at the Weatherhead School of Management, and Professor of Economics at the Economics Department of Case Western Reserve University, USA |
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| Abstract: | In spite of the tremendous impact that new technology has had on every aspect of business operations, we have yet to develop a satisfactory way of incorporating innovation in our strategic thinking processes. However, we are making progress. A further step in our understanding is provided in this article by Gerhard Mensch, the recent winner of the Humboldt prize for his creative work in economics, and Vasudevan Ramanujam. They collaborate in developing a model that links strategy and innovation by relating innovation activities to strategic goals of the firm and the external pressures that are perceived by management. |
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| Keywords: | Address correspondence to Professor Gerhard O Mensch International Institute for Industrial Innovations University Circle Station P O Box Cleveland OH 44106 USA |
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