中国公民赴韩国旅游市场分析--以我国六大旅游热点城市为例

中韩两国历史源远流长，文化相似，地理相邻，两国人民世代交往不断。由于特定时期的政治原因，两国一度中断了联系。但自1992年中韩建交以来，两国之间的经济、文化交流日益频繁。中国已经成为韩国第二大旅游客源国，中国公民赴韩国旅游业已成为我国出境游市场的重要组成部分。本论文旨在通过对中国公民赴韩国出境游市场的现状进行分析，提出当前韩国游市场存在的问题，并从政府旅游部门、旅游企业及韩方相关机构角度提出相关对策建议，以利于促进中国公民赴韩出境游市场的持续、健康、快速发展。

A Market Analysis of Chinese Outbound Tourism to South Korea

Both China and South Korea enjoy long history, similar culture and adjacent geographic location. People of the two countries have had continuous intercourse for generations. The two countries interrupted their relations for some time due to political reasons. However, since China established diplomatic relations with South Korea in 1992, the interchange of economy and culture between both states has become increasingly strengthened. China has become South Korea's second tourist generating country and Chinese tourists going to South Korea have become an important component part of China's outbound tourist market. This paper aims to provide some information about the present situation of China's outbound market and the problems existing in South Korea's tourism market for the government, tourism enterprises, relevant travel departments as well as South Korea's relevant agencies so as to promote sustained, healthy and rapid development of China's market of outbound tour to South Korea.