| Abstract: | Non‐governmental organizations (NGOs) increasingly attempt to use the capital markets to further their aims. This paper proposes a taxonomy for such intervention that is based on two distinct strategies: a macro capital redistribution strategy and a micro investor influence strategy, both of which can be undertaken either directly or indirectly. The paper reviews empirical evidence of the success of each strategy through four case studies. It concludes by suggesting that there is some empirical evidence that the typology can be successfully applied and that there is some initial evidence that NGO capital market engagement strategies have, in certain circumstances, successfully changed business strategy. Copyright © 2003 John Wiley & Sons, Ltd and ERP Environment. |
