| 我国广播电视媒体集团公司治理研究 |
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| 引用本文： | 钟璟. 我国广播电视媒体集团公司治理研究[J]. 上海市经济管理干部学院学报, 2011, 9(3): 32-36 |
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| 作者姓名： | 钟璟 |
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| 作者单位： | 上海广播电视台、上海东方传媒集团有限公司,上海,200125 |
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| 摘 要： | 随着文化体制改革的不断深入,我国广电媒体集团进入了新一轮“制播分离”改革阶段,媒体企业现代治理结构的完善被提上了议程。研究和分析目前我国广电媒体集团公司的治理现状,找出存在的问题和产生的原因,将有助于我们构建适应媒体体制改革需求的现代媒体企业治理模式。
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| 关 键 词： | 广电媒体 体制改革 公司治理 |
A Study on Corporate Governance of Chinese Media |
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| ZHONG Jing. A Study on Corporate Governance of Chinese Media[J]. Journal of Shanghai Economic Management College, 2011, 9(3): 32-36 |
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| Authors: | ZHONG Jing |
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| Affiliation: | ZHONG Jing (Shanghai Broadcast ＆ TV Station, Shanghai East Media Group Company, Shanghai 200125) |
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| Abstract: | With the deepening of China＇s cultural industry reform, broadcast media group in China has entered a new round of ＂Commission＂ phase of reform, the modem corporate governance structure of media industry was put on the agenda. Research and analysis of the current corporate governance status in broadcast media company in China, find the problems and causes, will help us build the media governance and management system to adapt to the needs of the media institution reform |
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| Keywords: | broadcast media industry institution reform corporate governance |
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