Restoring balance: how consumers orchestrate family care following unplanned disruptions |
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Authors: | Flavia Cardoso Pilar Rojas-Gaviria Daiane Scaraboto |
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Affiliation: | 1. Business School, Universidad Adolfo Ibá?ez , Santiago, Chile flavia.cardoso@uai.clhttps://orcid.org/0000-0001-8603-2684;3. School of Business, University of Birmingham , Birmingham, UK https://orcid.org/0000-0002-6036-6448;4. Department of Management and Marketing, Faculty of Business and Economics, University of Melbourne , Melbourne, Australia |
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Abstract: | ABSTRACT How do consumers orchestrate multiple and complex practices of care when faced with unplanned disruptions to their lives, such as chronic health conditions? We conduct a qualitative study of families where a child was diagnosed with Type-1 diabetes. Inspired by a dance metaphor, we explain how families (1) gather materials for movement, (2) link movements into phrases, and (3) develop an orchestrated style of care as they sense and respond to the dynamic requirements of caregiving when faced with insufficient or unfeasible market solutions. Adding this new perspective to the managerial view used by prior consumer research on family care, we propose an extended perspective on care, which better accounts for how families search to restore life balance in challenging circumstances. This extended perspective illuminates new aspects of consumer engagement with paid and non-paid service providers, and opens avenues for future research in the domain of family care. |
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Keywords: | Family care family management orchestration dance chronic health condition |
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