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Towards a common terminology for music branding campaigns |
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| Authors: | Martin Herzog Steffen Lepa Hauke Egermann Andreas Schoenrock Jochen Steffens |
| Institution: | 1. Audio Communication Group, Technische Universit?t Berlin, Berlin, Germanyherzog@tu-berlin.de;3. Audio Communication Group, Technische Universit?t Berlin, Berlin, Germany;4. York Music Psychology Group, University of York, York, UK![ORCID Icon]({"type":"image","src":"/templates/jsp/images/orcid.png"} "ORCID Icon") https://orcid.org/0000-0001-7014-7989;5. Institute of Sound and Vibration Engineering, University of Applied Sciences Düsseldorf, Düsseldorf, Germanyhttps://orcid.org/0000-0001-7693-1432 |
| Abstract: | |
| Keywords: | Music branding musical congruity brand identity brand value musical meaning Music Branding Expert Terminology (MBET) |