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Environmental sustainability innovations in the accommodation sub-sector: Views from Lilongwe,Malawi
Authors:Lameck Zetu Khonje  Mulala Danny Simatele  Regis Musavengane
Institution:1. Mzuzu University, Mzuzu, Malawi;2. School of Geography, Archaeology and Environmental Studies, The University of the Witwatersrand, Johannesburg, South Africazetu2002@gmail.comORCID Iconhttps://orcid.org/0000-0001-7401-3590;4. Centre in Water Research and Development (CiWaRD), School of Geography, Archaeology and Environmental Studies, The University of the Witwatersrand, Johannesburg, South Africa;5. College of Business and Economics, School of Tourism and Hospitality, Department of Tourism, University of Johannesburg, Johannesburg, South AfricaORCID Iconhttps://orcid.org/0000-0002-5276-7911
Abstract:ABSTRACT

Rising calls on sustainable practices ignited the need for hotels to develop innovative and sustainable ideas and approached to conserve the environment. This paper examines and discusses the existence and application of innovative sustainable environmental practices within Malawi hotels. Qualitative approaches were adopted to collect the data from public and private actors in the accommodation sub-sector. The Rogers Diffusion of Innovation Theory was used to determine the most prevalent reason for adopting an innovation strategy within some of the hotels in Lilongwe. It is reviewed that to a lesser extent some hotels adopted innovative strategies in water and energy use, waste management and hotel design. The collaborative effort between the government and private sector and the strengthening of the implementation of sustainability policies is recommended to promote environmental sustainability innovation. These views have been discussed within the broader discourse on environmental sustainability and innovations within hotels, in the Sub – Saharan African context.
Keywords:Accommodation sub-sector  Innovation Theory  environmental sustainability  and Sub-Saharan Africa
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