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The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions |
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| Authors: | Muhammed Alnsour Hadeel Rakan Al Faour |
| Affiliation: | 1. Al-Balqa’ Applied University, Al-Salt, Jordan;2. m.s.alnsour@bau.edu.jo;4. German Jordanian University, Amman, Jordan |
| Abstract: | |
| Keywords: | Attitude brand community engagement perceived behavioral control restaurants subjective norms TPB visit behavior visit intention |