广义的利润目标的可能性——基于个体偏好融合的动态演化分析

利润最大化的理论困惑与现实困境使广义的利润目标成为可能,其实现必须拓展主流范式中自涉与稳定的偏好假定并进行偏好的融合,从而融合后的个体偏好是自涉偏好与他涉偏好的统一;是情景依存的,内生于社会制度之中;是异质的;是演化的。基于偏好融合的动态演化分析表明：广义的利润目标是企业生产经营过程中的内生变量,内生于企业的生命周期之中。这对金融危机背景下企业和谐发展的探讨具有较强的学术意义与实践参考价值。

The Feasibility of the Target of Comprehensive Profit:An Interpretation with Evolutionary Dynamic Model Based on Preference Integration

The theoretical and practical dilemma of profit maximization offers an opportunity for the enterprises to achieve the target of laudable and harmonious development while pursuing comprehensive profit.The realization of comprehensive profit target is based on the expansion of assumptions of self-regarding and stable preference in the mainstream analysis paradigm and the integration of these preferences.Thus,the integrated individual preferences are the unity of self-regarding and other-regarding preferences,which are scenario-dependent,endogenous,evolutionary,and rooted in social system.The analysis of the dynamic evolution of the integration of individual preferences shows that the comprehensive profit target is the necessary claim of the enterprise to maximize its profit,and it is endogenous variable in the operation of enterprise.This proves that it has far-reaching significances in economic theory and policy analysis of the harmonious development of enterprises in the context of financial crisis.