理想的选择 酒店联盟在活动采购中的作用

品牌酒店联盟如果想在会议领域有更好的发展,就需要依靠传播团队和营销团队将会议策划者与合适的酒店联系起来进行精准对接。而这一项工作,酒店联合会可以做到。他们能够帮助独立酒店进入会议活动计划者的选择方向与目标范围。

Ideal choice

Hotel brands rely on sales and marketing teams to connect planners to suitable properties.Hotel consortiums help independent hotels get on planners’ radars.The role of alliances"As a third party, I use every resourceavailable to me for site selection," says BrettJ. Sterenson, president of Hotel Lobbyists,a conference site-selection firm based inWashington, D.C. "I use convention and visitorbureaus to ensure I'm getting the most up-todatepicture of the market's landscape;I usenational sales offices to quickly distribute mylead;and finally, I tap hotel consortiums thatrepresent properties across many brands orindependent hotels that have something thematicin common."