The influence of colour on visual search times in cluttered environments |
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| Authors: | Cathrine Jansson Nigel Marlow Matthew Bristow |
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| Institution: | 1. Department of Psychology , London Metropolitan University , 166–220 Holloway Road, London N7 8DB, UK;2. Department of Psychology , APU Cambridge , Cambridge CB1 1PT, UK |
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| Abstract: | Fifty subjects participated in a series of visual search tasks where the aim was to explore the influence of colour on visual search times for targets situated in a series of cluttered distractor fields. The results supported previous findings regarding the effect of colour and showed that, even in cluttered environments, certain hues helped in the reduction of search times. The findings also indicated that there were interaction effects between the colour and positioning of the targets in the distractor fields. |
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| Keywords: | Colour visual search cluttered environments point‐of‐purchase displays |
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