The link between the Shapley value and the beta factor

In this article, we provide a link between the Shapley value in cooperative game theory and the capital asset pricing model (CAPM) in finance. In particular, the Shapley value of a suitably defined cooperative game is closely related to the beta factor in the CAPM. The beta factor for any given security may be interpreted as the asset’s fairly allocated share of the market risk or as the asset’s average marginal contribution to the market risk, respectively. Other fairness properties and axioms of the Shapley value may be reinterpreted in this context to attain a deeper understanding of the beta factor and the connotation of systematic risk. Our game theoretic approach further allows for a generalisation of the CAPM with respect to arbitrary risk measures other than variance. Last but not least, we discuss the volatility of an asset’s theoretical fair assessment of risk and of its systematic risk, respectively. This result lends itself to face the challenge of an empirical investigation on real stock markets.