| 中国大学生价值观冲突的实证分析与启示 |
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| 引用本文： | 马永斌,郭思智. 中国大学生价值观冲突的实证分析与启示[J]. 云南财贸学院学报, 2008, 24(4) |
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| 作者姓名： | 马永斌 郭思智 |
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| 作者单位： | 云南财经大学工商管理学院，云南财经大学研究生部 |
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| 摘 要： | 行为是显示社会和文化价值观的符号,要研究行为,价值观的分析就比较重要。文章对云南、上海、山西的四所大学学生的中国传统价值观和物质观(对物质生活的态度)进行因子分析,然后把与生活满意度明显相关的因子得分作为自变量,生活满意度作为因变量,进行多元回归分析,得出当代大学生在中国传统价值观和物质观方面存在冲突。
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| 关 键 词： | 物质观 传统价值观 营销活动 |
Empirical Analysis and Enlightenment on Value Conflicts of College Students in China |
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| MA Yong-bin,GUO Si-zhi. Empirical Analysis and Enlightenment on Value Conflicts of College Students in China[J]. Journal of Yunnan Finance and Trade Institute, 2008, 24(4) |
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| Authors: | MA Yong-bin GUO Si-zhi |
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| Abstract: | Behaviors are symbols to show social and cultural values.Therefore,it is important to analyze values in order to make researches on behaviors.The paper makes a factor analysis on Chinese traditional values and material view(attitude towards material life) of college students in four universities in Yunnan,Shanghai,and Shanxi.The authors take factors which have significant correlations with life satisfaction as independent variables,while taking life satisfaction as dependent variable.A multiple regression analysis is then made and the conclusion shows that conflicts exist between Chinese traditional values and material view of contemporary college students in China. |
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| Keywords: | Material View Traditional Values View Marketing Activity |
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