我国互联网扩散的地区差异研究

本文应用Bass创新扩散模型,对不同地区互联网扩散的差异进行研究。首先,利用中国互联网络中心公布的有关数据估计不同地区互联网扩散模型的参数;其次,根据参数估计结果,用聚类法划分出不同地区互联网扩散的类别;最后,对每一类的特点以及不同类别之间的差异进行了分析。研究我国不同地区互联网扩散的规律,有利于促进我国互联网的均衡、快速发展。

China internet expansion''''s district difference research

The Bass innovation diffusion model is applied to study regional differences of Internet diffusion process in China. The parameters of Internet diffusion models of different regions are first estimated with the data from CNNIC, Then, the hierarchical cluster analysis is used to classify Internet diffusion patterns in different regions, At last, the characteristics of every cluster arc generalized, and the different Internet diffusion patterns are compared, The study of Internet diffusion patterns in different regions can help promote the development of Internet in our country.