企业广告运作应注意的几个问题

不少企业通过广告传递的产品信息、企业信息并未使消费留下深刻印象，因此，企业广告运作应根据企业市场营销战略意图，进行广告活动的整体策划；准确界定产品利益点，强调广告诉求与目标市场需求的一致性；以广告艺术服从广告目标，突出广告的感召力。

On the Operation of Advertisement

Many enterprises fail to leave deep impression on consumers by advertising themselves and their products.Accourdingly,the ad operation and plotting should be based on their marketing strategy,emphasize on the consistence between the ad communication and the requirement of the target market.Advertisement art should follow the advertisement object with stress on the inspiration of the ad.