| 顾客满意与博弈均衡 |
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| 引用本文： | 吴小立,李艳霞.顾客满意与博弈均衡[J].价值工程,2005,24(7):98-100. |
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| 作者姓名： | 吴小立 李艳霞 |
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| 作者单位： | 华南农业大学经管学院,广州,510642;广州土地房产管理学院,广州,510642 |
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| 摘 要： | 本文以顾客满意的来源与顾客满意的供需分析为理论基础,探讨实现顾客满意过程中的生产博弈和消费博弈。提出正式制度和诚信是达到顾客满意博弈均衡的重要决定因素。
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| 关 键 词： | 顾客满意 博弈 均衡 |
| 文章编号： | 1006-4311(2005)07-0098-03 |
The Customer Satisfaction and the Game Equilibrium |
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| WU Xiaoli,LI Yanxia.The Customer Satisfaction and the Game Equilibrium[J].Value Engineering,2005,24(7):98-100. |
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| Authors: | WU Xiaoli LI Yanxia |
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| Abstract: | This thesis base on the analysis of customer's satisfactory source and the customer satisfaction' supply and demand, research the production game and the consume game which are in the process of realizing the customer satisfaction, point out that for- mal system and sincerity are the important decisive factors which can achieve the game equilibrium of the customer satisfaction. |
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| Keywords: | the customer satisfaction game equilibrium |
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