| 医学院校市场营销专业实践教学模式分析 |
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| 引用本文： | 沈婷婷. 医学院校市场营销专业实践教学模式分析[J]. 中小企业科技, 2010, 0(12): 56-57 |
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| 作者姓名： | 沈婷婷 |
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| 作者单位： | 湖南省怀化医学高等专科学校,湖南怀化418000 |
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| 摘 要： | 医学院校开设市场营销专业具有独特性,该专业培养目标决定了实践教学在专业教学中的必要性。文章从医药营销人才的需求着手,分析专业实践教学存在的问题,从5个方面探讨营销实践模式的改进,以期给今后医药营销专业人才培养提供借鉴。
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| 关 键 词： | 医学院校 市场营销专业 实践教学 模式 |
Analysis of the Practical Teaching of Marketing Major in Medical Colleges |
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| SHEN Ting-ting. Analysis of the Practical Teaching of Marketing Major in Medical Colleges[J]. , 2010, 0(12): 56-57 |
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| Authors: | SHEN Ting-ting |
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| Affiliation: | SHEN Ting-ting (Hunan Huaihua Medical College,Huaihua Hunan 418000) |
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| Abstract: | It is unique to open marketing course in medical colleges,while its cultivation targets decide that it is necessary to carry out the practical teaching.Starting by the needs for the talents specialized in medical marketing,the article analyzes the problems in the practical teaching,and expounds the improvement of its mode in five aspects,for the reference of similar talent cultivation in the future. |
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| Keywords: | medical colleges marketing major practical teaching mode |
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