BOOK REVIEWS |
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| Abstract: | Books reviewed in this article Bearden, William O. and Richard G. Netemeyer. 1999. Handbook of Marketing Scales Brobeck, Stephen, ed. 1997. Encyclopedia of the Consumer Movement, Santa Barbara Cabell, David W. E., ed. 1997. Cabell's Directory of Publishing Opportunities in Management and Marketing Crocker, David A. and Toby Linden, eds. 1998. Ethics of Consumption: The Good Life, Justice and Global Stewardship Jones, John Philip, ed. 1998. How Advertising Works: The Role of Research Turabian, Kate L. 1996. A Manual for Writers of Term papers, Theses, and Dissertations |
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