Protecting intellectual property: Strategies and recommendations to deter counterfeiting and brand piracy in global markets |
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| Institution: | 1. Department of Geographic Science, Faculty of Arts and Sciences, Beijing Normal University at Zhuhai, Zhuhai, China;2. School of Geography and Ocean Science, Nanjing University, Nanjing, China;3. Institute of Geology, China Earthquake Administration, Beijing, China;4. Gansu Lanzhou Geophysics National Observation and Research Station, Lanzhou, China;1. Faculty of Health and Wellbeing, University of Central Lancashire, Preston PR1 2HE, UK;2. Department of Food Science and Agri-food Supply Chains, Harper Adams University, Newport, Shropshire TF10 8NB, UK;3. Royal Agricultural University, Cirencester, Gloucestershire GL7 6JS, UK |
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| Abstract: | Many provisions articulated in the World Trade Organization (WTO) agreements are intended to protect intellectual property rights (IPR). The authors contend that despite these provisions IP pi racy, especially counterfeiting, will continue to be rampant in the foreseeable future. The authors discuss the factors that will continue to make IP piracy problematic and offer proactive solutions to companies interested in protecting IPR should they not have the fullest confidence in the enforcement mechanisms provided by the WTO. |
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