| 对海南置地花园成功开发的思考 |
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| 引用本文： | 朱雪坚,张京华.对海南置地花园成功开发的思考[J].建筑管理现代化,2000(2):10-11. |
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| 作者姓名： | 朱雪坚 张京华 |
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| 作者单位： | 1. 武汉水利电力大学土木与建筑工程学院
2. 海南置地房地产开发公司 |
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| 摘 要： | 随着住宅商品化进程的加快,住宅的开发必须遵循市场的规律,进行市场营销策略的策划。文章主要通过对海南置地花园成功开发的经验阐述，说明在项目开发前期的对市场进行调研和了解客户的需求，以及对项目进行市场定位的重要性。
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| 关 键 词： | 市场调研 市场定位 客户群 户型 价格策略 |
| 修稿时间： | 1999-12-01 |
Thinking about the successful development of the Zhidi Garden in Hainan Province |
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| Zhu Xuejian,Zhang Jinghua.Thinking about the successful development of the Zhidi Garden in Hainan Province[J].Construction Management Modernization,2000(2):10-11. |
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| Authors: | Zhu Xuejian Zhang Jinghua |
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| Institution: | Zhu Xuejian
;(Wuhan School of Civil and Architecture Engineering);Zhu Xuejian
;(Water Conservancy and Eleclric Power University);Zhu Xuejian
;(Company of Zhidi Real Estate Developing in Hainan);Zhang Jinghua
;(Wuhan School of Civil and Architecture Engineering);Zhang Jinghua
;(Water Conservancy and Eleclric Power University);Zhang Jinghua
;(Company of Zhidi Real Estate Developing in Hainan) |
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| Abstract: | |
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| Keywords: | market survey and research market orientation group of clients apartment Layout price strategy |
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